Job Details

This role drives occupancy and census growth for a designated region, owning sales performance and executing Bickford's sales strategy. The path is collaborative with Executive Directors, Divisional leadership, and Family Advocates to achieve measurable results aligned with Bickford'sBalanced Scorecard.

Benefits

• Full‑time employees eligible for medical, dental, vision, voluntary products
• Bonus opportunities
• Part‑time employees eligible for voluntary life and short‑term disability
• Benefits begin the month following 30 days of employment
• Prescription savings plans
• 401(k) with employer match
• Daily pay available

Responsibilities

• Own divisional occupancy performance and census growth across all assigned branches.
• Drive accountability to occupancy targets as outlined in the Balanced Scorecard.
• Identify performance gaps and take immediate action to improve inquiry generation, tours, and move‑ins.
• Ensure consistent focus on conversion at every stage of the sales funnel.
• Reinforce 49 % results and 51 % behaviors, partner with Executive Directors to ensure Family Advocates deliver on both.
• Utilize sales performance data in assessments and performance conversations.
• Monitor inquiries, tours, conversions, and occupancy targets; translate data into actionable strategies; identify trends and adjust strategy in real time.
• Drive accountability for follow‑up, CRM usage, and relationship‑based selling for Family Advocates.
• Develop divisional strategies to increase market share; strengthen referral pipelines and outreach; evaluate competitive positioning.
• Align sales with operational readiness and resident experience; collaborate on high‑impact initiatives; support marketing events and campaigns.
• Drive a culture of accountability and urgency; influence performance without direct authority; lead improvement efforts in underperforming areas.

Qualifications

• Bachelor's degree preferred.
• 5+ years of senior living sales experience required.
• Strong understanding of senior living sales processes.
• Ability to connect activity to financial outcomes.
• Strong analytical and communication skills.
• Ability to travel within the region.
• Frequent travel required; occasional evenings/weekends for events.
• Valid driver's license and consistent driving record per Bickford's insurance carrier guidelines.