Job Details

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.

Job Title: Remote Social Growth Manager (100% Work From Home)

Location: Remote from Latin America

Position Type: Full-time

Salary: $2,000 - 3,000 USD/Monthly + Quarterly bonus opportunity
Schedule: Monday to Friday, business hours in Puerto Rico time (UTC-4)

Job Overview

Our client is a rapidly growing D2C beauty brand pioneering LED light therapy devices with a visual, trend-forward approach that resonates with modern consumers. Their brand sits at the intersection of beauty, wellness, and pop culture - creating endless opportunities for creative storytelling. This is your chance to shape the creative vision of a category-defining brand during its most critical growth phase.

We need someone to own our client's entire creator and organic social ecosystem from the ground up. TikTok Shop represents a massive untapped revenue opportunity that needs strategic development. Their creator relationships are fragmented, and they lack systematic processes for recruiting, managing, and optimizing creator partnerships across multiple use cases (organic posts, paid partnerships, affiliates, content creation).

The right person will excel at building relationships with creators, understanding platform algorithms and trends, and creating scalable systems that turn creator partnerships into predictable revenue and content pipelines. You'll own TikTok Shop as a revenue channel, manage their brand's organic social presence, and build a high-performing creator network that supports both organic growth and paid advertising strategies.

Responsibilities

1. Email & SMS Marketing (Retention Ownership)

• Take full ownership of Klaviyo email marketing and bring it fully in-house
• Optimize existing flows to increase engagement, conversion, and automated revenue
• Build new high-impact flows such as replenishment, VIP, and seasonal campaigns
• Plan and execute weekly campaigns aligned with promotions and launches
• Run structured A/B tests across subject lines, content, and send times
• Manage segmentation, list hygiene, and deliverability
• Track and report on revenue and performance metrics
• Partner with Ecommerce Manager to align retention with overall growth strategy

2. TikTok Shop & Affiliate Revenue

• Audit and optimize TikTok Shop storefront and product listings
• Monitor performance and implement data-driven improvements
• Recruit, onboard, and manage affiliate and retainer creators
• Maintain structured creator database with performance tracking
• Ensure consistent Spark Code pipeline for paid advertising
• Optimize commissions and incentives to improve affiliate ROI
• Document processes and build scalable creator systems

3. Social-to-Email Growth

• Build and optimize ManyChat flows on Instagram and TikTok
• Design social campaigns that convert engagement into email subscribers
• Test lead magnets, automations, and list-growth incentives
• Track conversion from social engagement to subscriber to customer
• Source and manage Instagram whitelisting partners for paid ads

4. Organic Social Strategy

• Collaborate with Creative and Operations teams on Instagram and TikTok strategy
• Provide input on content themes, engagement tactics, and brand positioning
• Support light design and video editing when needed
• Track organic traffic impact and brand engagement metrics

5. Cross-Channel Collaboration

• Align email, social, and paid messaging for consistency
• Share insights between paid ads, organic content, and retention efforts
• Focus all initiatives on measurable revenue growth
• Coordinate closely with Ecommerce, Creative, and Operations teams

Qualifications, Skills and Key Competencies
Core Skills & Experience (Required)

• 3+ years of experience in email marketing, retention marketing, or growth marketing for D2C brands
• Strong hands-on Klaviyo expertise including flow builds, segmentation, testing, and list management
• Proven record of driving email revenue growth and improving engagement metrics
• Experience managing creator partnerships and affiliate programs
• Working knowledge of TikTok Shop, Instagram, and social commerce platforms
• Experience with ManyChat or similar automation tools
• Understanding of Spark Codes and Instagram whitelisting
• Strong copywriting ability and comfort using AI tools
• Data-driven approach to performance analysis and optimization

Nice to Have

• Experience in beauty, wellness, or lifestyle brands
• Experience building or scaling TikTok Shop from early stages
• Basic design skills in Canva or Figma and light video editing
• Previous experience transitioning email from agency to in-house

Benefits:

• Growth Opportunity: Join a fast-scaling company where you'll shape our creative strategy and grow into a leadership role as we expand
• Ownership: Complete creative autonomy with freedom to build your ideal processes
• Impact: Direct influence on company performance through your creative strategy
• Learning: Work directly with experienced founders and marketing team in a collaborative environment
• Flexibility: Remote-first culture with focus on results over hours

Application Disclaimer: Please Read Before Proceeding

To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.

Voice/Video Recording is REQUIRED
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.

Mandatory Knockout Questions
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.

Apply Wisely
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don't qualify for will not improve your chances and may affect future applications.

Check Your SPAM Folder
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.

We appreciate your interest and look forward to reviewing your application!