Careerscape is recruiting for a consumer products company in Sioux City that needs an experienced Brand Manager to lead brand strategy and drive growth. You'll own the brand vision, develop marketing campaigns, and manage product positioning in the market. Our client is an established company with strong market presence looking for strategic thinking and creative execution. They offer excellent compensation, autonomy, and resources to build winning brands. Shape brand strategy while making measurable impact on business results.
Develop and execute comprehensive brand strategy
Manage brand positioning and messaging across all channels
Lead product launches and marketing campaigns
Analyze market trends and competitive landscape
Oversee brand budget and marketing spend
Collaborate with sales, product, and creative teams
Conduct consumer research to understand target audiences
Track brand performance metrics and ROI
Present strategies and results to executive leadership
Bachelor degree in Marketing or Business required, MBA preferred
5-7 years of brand management experience
Proven track record of growing brands and market share
Strong strategic thinking and analytical skills
Experience managing marketing budgets over $1M
Excellent presentation and communication abilities
Data driven decision making approach
Leadership experience managing cross functional projects
Consumer goods or retail industry experience preferred
Competitive salary $80,000 to $105,000
Annual performance bonus up to 25%
Comprehensive health and dental coverage
401(k) with company matching
Hybrid work schedule with flexibility
Four weeks PTO plus holidays
Professional development budget
Relocation assistance available
Strategic leadership role with impact